Fastfood Summer Campaigns

Today was a beautiful clear day, and the sounds of 蝉 (cicadas) could be heard…but it was also very hot and humid!

Definitely summer in Japan.

Alot of people like to eat spicy food in the summer. Supposedly it helps cool you off.
Whether or not that’s true, I’m not sure…but I like spicy food (especially with beer! 🙂 ).

Many fast-food chains in Japan are offering special items on the menu for the summer only. Alot of those items are spicy.

I already mentioned Lotteria‘s new burger (and special money-back guarantee) in an earlier post (Click here to see it.)

◆ McDonalds Japan is offering a 「ヨーグルト味 McShake」 (“Yogurt flavor McShake“) for only ¥100.

「ヨーグルト味 (Yogurt Flavored) McShake」

◆ McDonalds Japan also has Spicy Juicy Chicken sandwiches. They offer two flavors 「ブラック・ペッパー」 (Black Pepper) and 「赤とうがらし」 (Red Chili).

Spicy Juicy Chicken (Black Pepper or Red Chili)

◆ MOS Burger has a campaign that says: 「夏はチキンとスパイスだ！！」 (“Summer is chicken and spice!!”).
They’re offering two spicy chicken sandwiches this summer too. 「ホットチキンバーガー」 (“Hot Chicken Burger“) with salsa, and 「カレーチキンバーガー」 (“Curry Chicken Burger“).

MOS Burger's "Hot Chicken Burger" & "Chili Chicken Burger"

◆ Wendy’s Japan is also offering two chicken sandwiches this summer. One is 「和風」 (“Japanese style”) and the other is 「洋風」 (“Western style”). Their campaign poster says: 「ふたつの夏チキン、PLEASE!」 (“Two (types of) summer chicken, please!).
The “Japanese” sandwich is 「おろしチキンサンド」 (“Grated Radish Chicken Sandwich“) and the “Western” one is 「サルサチキンサンド」 (“Salsa Chicken Sandwich“).

"Japanese" or "Western" style chicken sandwiches. Which would you choose?

◆ Burger King has introduced the Angry Whopper to Japan in time for the summer. I heard that Burger King in the U.S. already had this burger…but the Japanese one is a bit different—customized to Japanese tastes. For example, the U.S. version has bacon and the Japanese version doesn’t…and U.S. one and the Japanese one have different sauces from each other.

This burger has ハラペーニョ (jalapeno peppers) and you can choose how many jalapeno peppers you want on the burger…from level one which has four peppers up to level five with twenty peppers!

Burger King Japan's "Angry Whopper"

Burger King America's "Angry Whopper"