Tag Archives: Wendy’s Japan

Wendy’s back in Tokyo

26 Dec

I wrote before that Wendy’s, the American fast-food hamburger chain, closed all of their stores in Japan two years ago.

And then, as I wrote in another post, they announced last March that they would be re-opening their stores in Japan beginning in autumn (2011).

But, about a week after that announcement, the 2011 March 11 earthquake struck northern Japan and caused Wendy’s Japan to delay their re-opening.

Well, Wendy’s first store in Japan since they closed all of their stores here almost exactly two years ago will open tomorrow (2011 December 27th).
It is located in 表参道 (the Omotesando area of Tokyo) on the famous 「表参道通り」 (“Omotesando-doori“) road.

Their menu will include “regular” Wendy’s items…but it will also have some “only-in-Japan” things such as a “「フォアグラ・ロッシーニ」 (Foie Gras Rossini Burger)” and an “「アップル&ナッツ・チキン・サラダ」 (Apple & Nut Chicken Salad)“.

Personally, French food isn’t one of my favorites. I don’t think I’ll be trying the “Foie Gras Rossini Burger”…but I do like Wendy’s chili!

Wendy’s is leaving Japan

12 Dec

The U.S. fast-food chain 「ウエンディーズ・ハンバーガー」 (Wendy’s) opened their first store in Japan in the 銀座 (Ginza) area of Tokyo in 1980.

A "Wendy's" shop in Tokyo

It was operated by the Japanese department store company Daiei until the chain began losing them money in 2002…then the hamburger chain’s Japanese stores were sold to the Japanese company Zensho.

Zensho owns the franchise rights to a number of restaurants in Japan. Mostly Japanese restaurants, but they also own the U.S.-based Mexican-food restaurant “El Torito Japan” and the American family restaurant “Coco’s Japan“, as well as Wendy’s Japan.

Their main focus is the popular chain of 牛丼 (beef-on-rice) restaurant 「すき家」 (Sukiya).

The Zensho company has been losing money with Wendy’s and has decided to end it’s franchise contract with the hamburger chain this month.

So that means that by 2009 December 31, the “Wendy’s” hamburger chain will no longer be in Japan.

Wendy’s is currently looking for another Japanese franchise partner so that they might be ale to re-enter the Japanese market.

It reminds me of Burger King‘s experience in Japan.
Burger King originally came to Japan in about 1999 but only offered a limited-menu…due to that and the fact that their prices were high compared to McDonalds, Burger King was forced to exit Japan in about 2001.
But, after researching the Japanese market, Burger King reopened their stores in Japan a couple years ago.

I wrote a post about some of the American and European companies that are doing business in Japan…click here to read it.

Fastfood Summer Campaigns

26 Jul

Today was a beautiful clear day, and the sounds of (cicadas) could be heard…but it was also very hot and humid!

Definitely summer in Japan.

Alot of people like to eat spicy food in the summer. Supposedly it helps cool you off.
Whether or not that’s true, I’m not sure…but I like spicy food (especially with beer! 🙂 ).

Many fast-food chains in Japan are offering special items on the menu for the summer only. Alot of those items are spicy.

I already mentioned Lotteria‘s new burger (and special money-back guarantee) in an earlier post (Click here to see it.)

McDonalds Japan is offering a 「ヨーグルト味 McShake」 (“Yogurt flavor McShake“) for only ¥100.

「ヨーグルト味 (Yogurt Flavored) McShake」

「ヨーグルト味 (Yogurt Flavored) McShake」

McDonalds Japan also has Spicy Juicy Chicken sandwiches. They offer two flavors 「ブラック・ペッパー」 (Black Pepper) and 「赤とうがらし」 (Red Chili).

Spicy Juicy Chicken (Black Pepper or Red Chili)

Spicy Juicy Chicken (Black Pepper or Red Chili)

MOS Burger has a campaign that says: 「夏はチキンとスパイスだ!!」 (“Summer is chicken and spice!!”).
They’re offering two spicy chicken sandwiches this summer too. 「ホットチキンバーガー」 (“Hot Chicken Burger“) with salsa, and 「カレーチキンバーガー」 (“Curry Chicken Burger“).

MOS Burger's "Hot Chicken Burger" & "Chili Chicken Burger"

MOS Burger's "Hot Chicken Burger" & "Chili Chicken Burger"

Wendy’s Japan is also offering two chicken sandwiches this summer. One is 「和風」 (“Japanese style”) and the other is 「洋風」 (“Western style”). Their campaign poster says: 「ふたつの夏チキン、PLEASE!」 (“Two (types of) summer chicken, please!).
The “Japanese” sandwich is 「おろしチキンサンド」 (“Grated Radish Chicken Sandwich“) and the “Western” one is 「サルサチキンサンド」 (“Salsa Chicken Sandwich“).

"Japanese" or "Western" style chicken sandwiches. Which would you choose?

"Japanese" or "Western" style chicken sandwiches. Which would you choose?

Burger King has introduced the Angry Whopper to Japan in time for the summer. I heard that Burger King in the U.S. already had this burger…but the Japanese one is a bit different—customized to Japanese tastes. For example, the U.S. version has bacon and the Japanese version doesn’t…and U.S. one and the Japanese one have different sauces from each other.

This burger has ハラペーニョ (jalapeno peppers) and you can choose how many jalapeno peppers you want on the burger…from level one which has four peppers up to level five with twenty peppers!

Burger King Japan's "Angry Whopper"

Burger King Japan's "Angry Whopper"

Burger King America's "Angry Whopper"

Burger King America's "Angry Whopper"