Fastfood Summer Campaigns

26 Jul

Today was a beautiful clear day, and the sounds of (cicadas) could be heard…but it was also very hot and humid!

Definitely summer in Japan.

Alot of people like to eat spicy food in the summer. Supposedly it helps cool you off.
Whether or not that’s true, I’m not sure…but I like spicy food (especially with beer! 🙂 ).

Many fast-food chains in Japan are offering special items on the menu for the summer only. Alot of those items are spicy.

I already mentioned Lotteria‘s new burger (and special money-back guarantee) in an earlier post (Click here to see it.)

McDonalds Japan is offering a 「ヨーグルト味 McShake」 (“Yogurt flavor McShake“) for only ¥100.

「ヨーグルト味 (Yogurt Flavored) McShake」

「ヨーグルト味 (Yogurt Flavored) McShake」

McDonalds Japan also has Spicy Juicy Chicken sandwiches. They offer two flavors 「ブラック・ペッパー」 (Black Pepper) and 「赤とうがらし」 (Red Chili).

Spicy Juicy Chicken (Black Pepper or Red Chili)

Spicy Juicy Chicken (Black Pepper or Red Chili)

MOS Burger has a campaign that says: 「夏はチキンとスパイスだ!!」 (“Summer is chicken and spice!!”).
They’re offering two spicy chicken sandwiches this summer too. 「ホットチキンバーガー」 (“Hot Chicken Burger“) with salsa, and 「カレーチキンバーガー」 (“Curry Chicken Burger“).

MOS Burger's "Hot Chicken Burger" & "Chili Chicken Burger"

MOS Burger's "Hot Chicken Burger" & "Chili Chicken Burger"

Wendy’s Japan is also offering two chicken sandwiches this summer. One is 「和風」 (“Japanese style”) and the other is 「洋風」 (“Western style”). Their campaign poster says: 「ふたつの夏チキン、PLEASE!」 (“Two (types of) summer chicken, please!).
The “Japanese” sandwich is 「おろしチキンサンド」 (“Grated Radish Chicken Sandwich“) and the “Western” one is 「サルサチキンサンド」 (“Salsa Chicken Sandwich“).

"Japanese" or "Western" style chicken sandwiches. Which would you choose?

"Japanese" or "Western" style chicken sandwiches. Which would you choose?

Burger King has introduced the Angry Whopper to Japan in time for the summer. I heard that Burger King in the U.S. already had this burger…but the Japanese one is a bit different—customized to Japanese tastes. For example, the U.S. version has bacon and the Japanese version doesn’t…and U.S. one and the Japanese one have different sauces from each other.

This burger has ハラペーニョ (jalapeno peppers) and you can choose how many jalapeno peppers you want on the burger…from level one which has four peppers up to level five with twenty peppers!

Burger King Japan's "Angry Whopper"

Burger King Japan's "Angry Whopper"

Burger King America's "Angry Whopper"

Burger King America's "Angry Whopper"

5 Responses to “Fastfood Summer Campaigns”

  1. tokyo5 August 7, 2009 at 2:50 am #

    Starting yesterday, McDonalds Japan is offering the new “McFlurry Mint & Oreo” on their menu.

    It’s probably temporary. So, if you’re in Japan and you want to try it…now’s your chance.

    I haven’t tried one…and I don’t think I will. I’m not big on desserts.
    But I saw an ad for it…


  2. gaijinnosekai July 30, 2009 at 6:04 pm #

    Nice post! So far out of what you mentioned I have only tried the black pepper juicy chicken. I am a big fan of the whopper so I will have to get around to trying the mean whopper here in Japan, I’ll probably go for level 3, level 5 seems a bit over the top!!


    • tokyo5 July 31, 2009 at 12:38 am #

      Thanks for the comment.

      If you try the Angry Whopper let me know how it is.
      I haven’t tried any of these specials yet.

      I checked your blog just now. Nice photos of Tokyo and Osaka.
      How long are you staying in Japan for?


  3. Wayne July 27, 2009 at 11:04 am #

    Hi tokyo5. Interesting about the “angry whopper!” That one really caught my eye.

    BTW, Yoko Shibui won the Women’s Division of the San Francisco Marathon on Sunday. I have a story of the accomplishment and a photo. She’ll be representing Japan at the World Championships next month in Berlin. Take care.


    • tokyo5 July 27, 2009 at 12:12 pm #

      You mean the “12th IAAF World Championship in Athletics 2009”?

      I don’t know about that event. I just did a Google search and found:

      According to that site, the IAAF was hosted by Tokyo in 1991. I was here back then…but I didn’t know about that event.

      Thanks for telling me about it.


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