I’m sure that many countries have beer posters and advertisements that feature pretty women.
I remember the Budweiser Beer “Bud Girls” ads in America.
It’s interesting to see how advertising changes and evolves over time in a particular culture.
Pre-World War II beer posters are quite fun to look at. They’re so different from more modern advertisements. Sometimes Japanese 居酒屋 (pubs) and restaurants will have some of these old, retro beer posters on their walls. I like it when I go to a place that has them.
When I first came to Japan, it was very common to see beer posters in Japan that showed girls in bikinis holding a mug of beer.
Nowadays beer posters with girls in bikinis can still be seen…but it seems to be more of the trend to have the models in the beer posters be more “conservatively dressed”.
Beer posters are interesting, especially how they’ve changed over time…but what really matters is that the beer is cold!