Zoo Jeans

15 Jul

From Japan Today:

A zoo in Ibaraki Prefecture has taken the catwalk to a wild new level, using some of its fiercest inhabitants to rip and claw jeans to a fashionably distressed look.

The facility in Kamine has unveiled “Zoo Jeans”, styled by the fangs and claws of lions, tigers and bears.

Zoo officials said the material held up well, all things considered.

“We wrapped several pieces of denim around tires and other toys. Once they were thrown into the enclosures, the animals jumped on them,” said zoo director Nobutaka Namae, adding that the pieces were later patched together to create the finished product.

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“The denim was actually much tougher than we had thought, and it turned out nicely destroyed.”

The idea came from a Tokyo advertising executive who wanted to give something back to the zoo where he spent time as a child, Namae added.

Two pairs of jeans ripped by lions and a tiger-destroyed version are being auctioned on the Internet with proceeds to be donated to the zoo and the conservation group WWF.

As of Monday, bidding on the tiger-torn denim had soared to ¥121,000 (about US$1,191).

They will be on exhibit at the Kamine Zoo—along with a bear-savaged version—until next week.

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2 Responses to “Zoo Jeans”

  1. Lauren F. July 17, 2014 at 3:30 am #

    I wish I could afford to bid on these–they are certainly a “one of a kind” item, and a unique way to raise funds. Maybe they will start making more if these sell well enough.

    Like

    • tokyo5 July 17, 2014 at 12:00 pm #

      Yeah, they are unique. Even if they sell them in bulk, they’d still be expensive, I bet, since they’re one-of-a-kind.

      Like

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