Japan’s newest Pepsi flavor

Both Pepsi and Coca-Cola in Japan often sell their products in unique “Japan only” flavors (so does Kit-Kat in Japan).

I’ve written posts about:
Pepsi Azuki,
Pepsi Shiso
and a couple other flavors of Pepsi and Coke in Japan.

Well, Pepsi is an official sponsor of the “2010 Soccer World Cup” which will be hosted by South Africa this summer.
I’m not a big soccer fan. In fact, the first time I had even heard of the “World Cup” was when Japan co-hosted it with South Korea in 2002.

But in honor of the 2010 World Cup, on 2010 May 25, Pepsi will be selling a new product here in Japan called 「ペプシ・バオバブ」 (“Pepsi Baobab“).

「ペプシバオバブ」 ("Pepsi Baobab")

According to Wikipedia, the Baobab is an unusual looking tree (a picture of one is on the “Pepsi Baobab” label) native to Africa.
Supposedly, the fruit is extremely healthy.
I’ve never heard of it before and I have no idea how the fruit tastes…but maybe I’ll try this new Pepsi flavor once it goes on sale just out of curiosity.

The ad for 「ペプシバオバブ」 (“Pepsi Baobab”) has eight soccer players named ロシアのアルシャビン (“Arshavin” of Russia), ドイツのバラック (“Ballack” of Germany), スぺインのトーレス (“Torres” of Spain), コートジポワールのドログバ (“Drogba” of Côte d’Ivoire), ブラジルのカカー (“Kaka” of Brazil), フランスのアンリ (“Henry” of France), アルゼンチンのメッシ (“Mercier” of Argentina) and イングランドのランパード (“Lampard” of England).

Ad for 「ペプシバオバブ」 ("Pepsi Baobab")

Also, 「マウンテンデゥー」 (“Mountain Dew“) is owned by Pepsi and in Japan they’re currently selling their drink in cans decorated with characters from the 「メタルギアソリッドピースウォーカー」 (“Metal Gear Solid Peace Walker“) game series.

Ad for the "Mountain Dew" / "Metal Gear" limited edition cans

And, I have written posts about the cell-phone straps that often come with purchases of “Pepsi NEX” in Japan.
For example…
the Samurai straps,  the Snoopy straps,  and the Star Wars Be@rbricks.

(I have written posts about other Be@rbrick characters in Japan besides the Star Wars ones before:
the MOS Burger Be@rbricks,  and the KISS Be@rbrick).

Well, Pepsi NEX has teamed up with Be@rbrick again.
Now, with purchases of Pepsi NEX in Japan, they’re offering bear cell-phone straps in the likeness of famous characters from “Paramount Studios” movies.

Such as: 「ヒックとドラゴン」 (“How To Train Your Dragon”), 「シュレック」 (“Shrek”), 「マダガスカル」 (“Magadascar”), 「モンスターVSエイリアン」 (“Monsters vs Aliens”), 「トランスフォーマー」 (“Transformers”), “Top Gun”, 「サタデー・ナイト・フィーバー」 (“Saturday Night Fever”), 「フラッシュダンス」 (“Flashdance”), 「ビバリーヒルズ・コップ」　(“Beverly Hills Cop”), 「レッド・オクトーバーを追え!」 (“The Hunt For Red October”) and “The Godfather”.

Ad for "Pepsi NEX" / Paramount Japan Be@rbricks

ペプシあずき

I wrote a post before about Coca-Cola and Pepsi in Japan offering unusual flavors such as “Green Tea Coke”, “Cucumber Pepsi”, and “Shiso Pepsi”.
(Click here to read that post).

Pepsi Japan will be offering their latest flavor starting on Tuesday, 20 October (2009)….「ペプシあずき」 (“Pepsi Azuki“).

Pepsi Japan's ad for "Pepsi Azuki". On sale (in Japan) starting 20 October (2009) for a limited time.

The ad says 「和風コーラ・新登場」 (“Japanese style cola. A new appearance.”).

「小豆」 (Azuki) is a popular red bean in Japan that is often eaten in a sweetened paste form.
It’s quite good. But, though I like Shiso, I didn’t think much of Shiso Pepsi…so I have my doubts about “Pepsi Azuki“.