Tag Archives: NTT DoCoMo

Quarter Pounder

29 Nov

When I came to Japan, McDonalds Japan had quite a different menu from the McDonalds® in America. It’s still different…but it seems to be becoming more and more similar.

In the 1990’s, McDonalds® in Japan didn’t have any really large burgers, drinks or fries. The food was sold in smaller sizes…a “large cola”, for example, at McDonalds® Japan seemed to about the size of a “medium” at the U.S. McDonalds®. Japanese people who visited America often would be surprised at the size of the food portions at restaurants there.

Also, McDonalds® here has always had some items on the menu that are unique to Japan…some of which are seasonal (such as the “Lettuce Pepper Burger” and the 月見バーガー (“Tsukimi Burger” *) and others are always on the menu (such as the 「てりやきマック・バーガー」 (“Teriyaki Mac Burger“)).

(* The 月見バーガー (“Tsukimi Burger“) is available every Autumn at McDonalds® in Japan. 月見 (Tsukimi) is a traditional Autumn moon festival. (Click here to visit “McDonalds Japan’s Tsukimi Burger page).)

tsukimi

But recently, McDonalds® Japan has added some larger “American style” burgers to their menu. First, was the 「メガマック (“Mega-Mac“)…with four beef patties!

mega_mac

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And more recently, McDonalds® Japan has brought the 「クォーターパウンダー」 (“Quarter-Pounder“)…and even the 「ダブルクォーターパウンダー」 (“Double Quarter-Pounder“) from America and added them to their menus here! (Japan doesn’t use the American system of measure…so noone here knows that the name “Quarter-Pounder” means that the burger is a ¼ pound of beef (about 114 grams)).

In addition to adding the 「クォーターパウンダー」 (“Quarter-Pounder“) to their menu in Japan. McDonalds® Japan has opened two Quarter Pounder Shops in Tokyo. These are McDonalds® owned…but the famous McDonalds® logo is nowhere on or in the stores! And the menu at these Quarter Pounder Shops consist of only two items: the 「クォーターパウンダー」 (“Quarter-Pounder“) and the 「ダブルクォーターパウンダー」 (“Double Quarter-Pounder“).
Click here to see the Quarter Pounder Shop website (日本語 (Japanese) only).

Due to McDonalds® success with these bigger burgers, other fast-food restaurants in Japan have also begun to include larger burgers in their menus now, too.
I think Japanese people should eat less fast-food and more tradional Japanese food.

I do like McDonalds® also, though…but we don’t eat any of those giant burgers. When we go to McDonalds®, it’s just for a regular size burger and coffee (cola or tea for the kids).
McDonalds® Japan has a “¥100” menu (about US $1.05*) with things like coffee, ice cream, hamburgers, cheeseburgers, McPork burger, etc all for ¥100. (Recently, some items on this menu, such as the cheeseburger and McPork, have gone up in price to ¥120 (about US $1.26*)).
(* The U.S. Dollar has weakened against the Japanese Yen recently).

If you want to see McDonalds® Japan’s menu…click here (it’s all in 日本語 (Japanese)).

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What type of 携帯電話 (cellular phone) do you use? Does it have alot of functions?
I use the most popular company in Japan: NTT DoCoMo.
My phone’s kinda old…so it doesn’t have the latest functions. But I don’t care. All I need is Email, Internet and the phone.
Like most people here, I mainly use my 携帯電話 (cellular phone) to send and receive emails. But I also use a website on it to check the train schedules.
My 携帯電話 (cellular phone) also has a photo camera and video camera that I occasionally use…and GPS that I never use.

Nowadays, people in Japan use their phone as a “wallet” (make purchases, including train fare, like a debit card), to watch TV, and like an I-pod®…in addition to email and internet.
Those functions are popular in Japan now.

This isn’t my 携帯電話 (cellular phone)…but it’s a popular style now:

docomo

Nokia, the Finnish cell-phone company, seems to be make very popular cell-phones in every country…except Japan.

Nokia came to Japan a couple of years ago with big plans to take over the lucrative Japanese market. But the Japanese were unimpressed with Nokia‘s products and design. I guess Nokia didn’t do enough market research before coming here and they didn’t offer what is popular here.
They just announced that they’re leaving Japan.
Vodafone, the large English cell-phone company, had a similar experience a few years ago. This company also, it seems, is quite popular overseas…so they came to Japan with high-hopes.
Two years ago, Vodafone Japan was bought out by a Japanese company called Softbank…and is currently the number two 携帯電話 (cellular phone) provider in Japan (NTT DoCoMo, the company I use, is number one here).