Have you ever been in Japan in early January, just after New Years?
Did you notice many stores selling bags (usually red and white) that are sealed shut so no one can see inside them?
Do you know what those bags are?
They’re called 「福袋」 (“Fukubukuro“). The Japanese word 「福袋」 is normally written on the bags…but sometimes the English words “Lucky Bag” or “Happy Bag” is written on them.
「福袋」 (“Fukubukuro“) translates to “Good fortune bag” or “Lucky bag”.
These are a post-New Years tradition in Japan. Most stores offer them. They fill the bags with various items from the previous year’s merchandise that they need to get rid of to make room for new merchandise…and they sell the bags at a big discount—often 50% or more!
Many stores offer different price ranged bags…usually about ¥3,000, ¥5,000 and ¥10,000. But, of course, some stores 「福袋」 (“Fukubukuro“) could be priced higher or lower depending on the type of items the store sells.
The catch is…customers can’t look inside the bag before the purchase it. Clothing stores will label the bags “Men’s”, “Women’s” or “Children’s” wear and the size of the clothes in the bag. But other than that, the contents are a mystery.
Young women and teenage girls love to shop (as the father of three teenage girls…believe me, I know this!), so 「福袋」 (“Fukubukuro“) from stores that cater to them are especially popular.
Every January 2nd, young women line up outside the trendiest women’s fashions stores before they open…and as soon as the doors open, it’s a mad rush to buy the 「福袋」 (“Fukubukuro“)!
The 「福袋」 (“Fukubukuro“) from these stores in Tokyo are known to be all sold within two minutes!
Then, the young women all can be seen outside the stores looking at the things they’ve just purchased…and trading the items amongst each other.
Would you buy a 「福袋」 (“Fukubukuro“)? Have you ever bought one?
I never buy them…but my daughters like them. They usually buy one every year…including today.