Tag Archives: Ice Lager Beer

Sapporo アイスラガー Beer

28 Jun

Today I bought a case of a new “limited edition for 2010” beer by Sapporo Breweries.

It’s called 「サッポロアイスラガー」 (“Sapporo Ice Lager“).

I couldn't resist a "ice" lager beer with polar bears on the can...it gives an image of being a real cold beer---perfect now that the weather is so hot!

Technically it’s not a “beer”, per se…but a 「発泡酒」 (low-malt beer).
Actually I prefer 発泡酒 (low-malt beer) because it tastes the same as beer but it’s cheaper in Japan because it doesn’t have the high beer tax added to it’s price.
So, beer or 発泡酒 (low-malt beer)…I enjoy drinking both but I usually buy 発泡酒 (low-malt beer) because of the price difference.

Anyways, I knew about this 「サッポロアイスラガー」 (“Sapporo Ice Lager“) beer before I bought it because of the funny TV commercial with two polar bears complaining about the heat and looking for something cold to drink.
Here it is: