McCafe

Yesterday McDonalds Japan opened a number of “McCafé” shops around Japan.

They offer seven types of coffee that aren’t available at regular McDonalds restaurants, as well as the two that are (“Premium Roast Coffee” and “Premium Roast Ice Coffee”).

The hot coffees are shown in red. Ice coffees are in blue.

The “Premium Roast Coffee” and “Premium Roast Ice Coffee” are available for ¥120 and ¥220 (depending on size) just like they are at the regular McDonalds restaurants.

The other coffees are:

HOT

• カフェラテ (Cafe Latte) ¥190 / ¥240
• カプチーノ (Cappuccino) ¥190 / ¥240
• カフェモカ (Cafe Mocha) ¥250 / ¥300
• キャラメルラテ (Caramel Latte) ¥250 / ¥300

ICED

• アイスカフェラテ (Ice Cafe Latte) ¥190 / ¥240
• アイスカフェモカ (Ice Cafe Mocha) ¥250 / ¥300
• アイスキャラメルラテ (Ice Caramel Latte) ¥250 / ¥300

To promote the McCafé in Tokyo, they’re giving away free cups of hot カフェラテ (Cafe Latte) in specially designed paper cups for a few days.

It says in this ad above that from 3:00PM on 2009 November 3 (yesterday) until 2:59PM on November 6, the McCafé in 渋谷 (Shibuya, Tokyo) will be giving away the small hot カフェラテ (Cafe Latte)…and that the first 1000 customers will receive a special ceramic mug as well.

There will also be a McCafé truck giving the free latte coffees and it’s scheduled to be at Roppongi, Shinjuku, Shibuya, Yurakucho, and Akasaka at various dates and times this month. (If you want to know when and where it’ll be at, then visit the McDonalds Japan website. (if you can’t read it and would like to know the details, then tell me which area or date you’re wondering about in the comments section of this post and I’ll reply)).

Free coffee

It seems that McDonalds in the U.S. had a campaign from 2009 July – Aug 3rd where they gave away free coffee.

There were a few stipulations…
– The free coffee was only iced or hot McCafe Mocha.
– It was only free on Mondays during the campaign period and between the hours of 7:00-19:00 (7AM – 7PM).
– The free coffee was only available at participating McDonalds in the U.S. that had a McCafe.
– Free coffee was limited to one cup per person per week.

McDonalds U.S. free coffee campaign ad.

McDonalds in Japan has a similar campaign, but I think it’s better.
– First of all, the free coffee at Japanese McDonalds is “Premium Coffee“. Real coffee…not the overly sweet type that the U.S. McDonalds offered (To me, types of “coffee” such as Mocha taste like “hot chocolate”. That’s why I don’t like Starbucks).
– McDonalds Japan gives the free coffee everyday for an hour a day, rather than once a week for twelve hours.
– The free coffee is available at every McDonalds in Japan.
– There’s no limit to the number of cups a person can have during the campaign period. (In fact, McDonalds in Japan always gives free refills for their coffee.

The current campaign period that McDonalds Japan is giving away free cups of coffee is from today until Thursday, August 27 from 8:00AM – 9:00AM.

McDonalds Japan free coffee campaign for August 21-27 (8-9:00AM each day)

Next week, from Friday, August 28, McDonalds Japan will give the free coffee from 18:00-19:00 (6:00PM – 7:00PM).