In Japan, Pepsi-Cola often teams with the Japanese company Be@rbrick and give away cell-phone straps of bears modeled after famous characters with purchases of their “Pepsi-NEX Zero Cola”.
In the past they have offered Be@rbrick bears modeled after Paramount movie characters, and Star Wars characters.
Be@rbrick has also offered in Japan figures modeled after the rock band KISS and MOS Burger staff. (MOS Burger is a Japanese fast-food chain).
Well, Pepsi Japan has currently teamed up with Be@rbrick again.
For a limited time, they are giving away cell-phone straps of Be@rbrick bears in the image of Gundam with purchases of Pepsi NEX Zero Cola.
(Since the 30th anniversary of Gundam in 2009, there have been a number of Gundam tie-ins…such as the Gundam cell-phone.)
Another limited time only campaign that Pepsi Japan is currently offering is specially designed bottles of Pepsi NEX Cola with the “One Piece” manga characters on the label.
This is to help promote the new One Piece 3-D animated movie titled 「麦わらチェイス」 (“Sugiwara Chase”).
There are five different labels available.
(There was a “One Piece” campaign in Japan about thirteen months ago for the previous “One Piece” movie titled “Strong World”).
Is Gundam popular in your country? How about “One Piece“?
Does Pepsi sell “NEX Zero” cola where you live? Do you like it?
The Japanese fast-food chain MOS Burger is now offering a “Kids Set Meal” for the first time in their history.
Also if you buy any burger / small fries / medium drink set at MOS Burger from now until 2009 July 6, you’ll get a scratch card that gives you a chance to win your choice of a “MOS Burger Bearbrick Figure” or a “Pepsi NEX Bearbrick Figure“.
Bearbrick is a Japanese company that makes bear figures in the likeness of famous people or things. Mostly pop-culture related.
I wrote a couple posts about them before.
Click here to see my KISS Bearbrick post…
and click here to see my post with the Star Wars figures.
The Japanese toy company Medicom makes Kubrick and Be@rbrick figures in the likeness of famous pop-culture characters.
Click here to see my post about the Star Wars Be@rbrick figures.
Well, thanks to Eric In Sendai that I found out about the KISS Kubrick figures.
When I looked at the Medicom Toy website (click here to visit it), I found that they have KISS Be@rbrick figures, as well:
The Be@rbrick figures can be bought at the Love Gun KISS goods store in Tokyo. (I have been to that store a number of times).
I won’t be buying the KISS Kubrick figures nor the Be@rbrick ones. They’re expensive.
Next weekend (Friday, July 19 – Monday, July 21 (July 21 is a holiday in Japan (Click here for my FAQ about it)), is the Star Wars Celebration in 千葉県 (Chiba prefecture), Japan.
It’s being held to commemorate the 30th anniversary of the release of the Star Wars movie in Japan.
For this event, Pepsi Cola is giving away small bear toys designed to look like Star Wars characters with purchases of their “NEX Zero Calorie” cola. These bears are made by Be@rbrick.
I’m not much of a cola drinker…especially “zero calorie” cola, but I bought a few bottles just so I could have the Star Wars souvenirs. They might become valuable one day!
I got the Yoda one (even though it’s the ugliest one), as well as Darth Vader, Darth Maul, and a Stormtrooper (because I’ve always liked the villains!).
It turns out, though, that the only ones that are exclusive to Japan are “Wicket” and “Paploo“.
I’ve never heard of these characters (I like the Star Wars movies…but I’m not a huge fan), but I’m gonna try to get them both (since they’re “Japan only”)!
My friend from high school is a huge Star Wars fan and wants to come to Japan to attend this event. If he does come to Japan, then I’ll go to the Star Wars Celebration with him…otherwise it’s unlikely that I’ll go.