Tag Archives: 秋生

Autumn beer

28 Aug

In Japan most of the major beer brewers offer “seasonal” beers ever year. Special beers in specially designed cans of spring, summer, autumn and winter.

It’s just a gimmick to help sell beer, of course. But I don’t mind, I usually like to try them when they come out with a new one every year.

On August 25th, Kirin Beer began selling 「秋味」 ビール (“Autumn Flavor” beer).


As I mentioned in a post last year, Suntory Beer sold their autumn beer (called 「秋生」 (“Autumn Draft”)) on that same date last year (2009 August 25).

The design of the Kirin and Suntory beer cans look quite similar.

Do beer brewers in your country offer seasonal beers like this? Are they popular?

Suntory

30 Jul

7-11 Japan and the department store chain that owns it, 「イトーヨーカドー」 (Ito-Yokado) are selling Suntory 「ゴールド・ブルー」 (“Gold Brew“) 発泡酒 (low-malt beer) for only ¥100 (about US$1.00) per 350ml can.

gold-brew

So I bought a case of them from 「イトーヨーカドー」 (Ito-Yokado). ¥100 / can X 24 cans = ¥2,400 (about US$24). A pretty good price, and the beer tastes good too!
350ml cans are a bit small though…I usually buy a case of the 500ml “tall boys”.

I know Suntory is a beverage company that makes beer, whiskey and some soft drinks…but did you know that they own Pepsi Japan and Gatorade Japan too?

Gatorade Sports Drink is originally a Florida* company? (*I grew up in Florida, USA).

gatorade

Gatorade was created by the University Of Florida. Initially it was created for the University of Florida‘s football team…the “Gators“. Hence the name, “Gatorade“.

gators

The only reason I know this is because my sister graduated from the University of Florida.

I wonder if other U.S. college football teams drink Gatorade and if they know it’s a “Florida Gators” drink?

In Japan, beer brewers release seasonal beers…ie: brews for the Summer, Spring, Autumn, and Winter.
On August 25, Suntory will begin selling their 2009 Autumn beer, called 「秋生」 (“Autumn Draft“).
It contains 6.5% alcohol.

akinama