Lady Kaga

In 2008, when U.S. president Obama was campaigning for the presidency, a small town in western Japan called 小浜 (Obama) was taking advantage to the similarity in their names in an attempt to draw tourists…they were especially hoping that Barack Obama himself would pay a visit to Obama, Japan (but he still hasn’t).

Well, there is another small town in western Japan that is trying to capitalize on a similarity in the town’s name to that of an American celebrity.
加賀 (Kaga) is a town near 日本海 (the Sea of Japan) that has many 温泉 (hot springs), temples, shrines and traditional Japanese culture.

The name “Kaga” is similar to “Gaga” (as in “Lady Gaga”, the American pop star). When the two names are written in Japanese カタカナ (katakana) characters, they’re even more similar…「カガ」 (“Kaga”) looks quite like 「ガガ」 (“Gaga”).

The town of Kaga gets many tourists from 「関西地方」 (the “Kansai” region) in western Japan, which includes 「大阪」 (Osaka)…but not so many from 「関東地方」 (the “Kanto” region) in eastern Japan, which is where Tokyo is.

So, Kaga has recently begun a new tourist campaign on TV in the Tokyo area in an attempt to attract more tourists from this area.
This new TV ad takes advantage of the similarity in name to “Lady Gaga”, and shows a number of women who work in the tourism industry in Kaga and calls them 「レディー・カガ」 (“Lady Kaga”).

Here’s the ad:

Supposedly, Lady Gaga is scheduled to come to Tokyo sometime next month. Maybe she’ll she the ad on Japanese TV while she’s here…and take a trip to Kaga!

How Japan was 75 years ago…

I like photo exhibits.
I usually go to the annual Press Photos Exhibit in downtown Tokyo every December.

There is currently another photo exhibit in Tokyo that I want to see.

The 「警視庁カメラマンが撮った昭和モダンの情景　・　石川光陽写真展」 (“Koyo Ishikawa – Documentary Photographs of the Showa  Era by a Tokyo Metropolitan Police Department Cameraman”) exhibit.

石川光陽 (Koyo Ishikawa) was a photographer with the Tokyo Police Department and was tasked with taking photographs of the city just prior to, during, and after World War II.

Tokyo Police photographer, Koyo Ishikawa

The period of time that Mr. Ishikawa lived and photographed is called the 昭和時代 (Showa Era) in Japan. This period was from late 1926 until early 1989.

I came to Japan in 1990…just after the Showa Era ended, but I’m very interested in this period of Japan’s history. So I’m planning to go to this photo exhibit.

The 「警視庁カメラマンが撮った昭和モダンの情景　・　石川光陽写真展」 (“Koyo Ishikawa – Documentary Photographs of the Showa Era by a Tokyo Metropolitan Police Department Cameraman”) photo exhibit is currently at the “Old Shinbashi Station” which is near 新橋駅 (Shinbashi train station) in Tokyo.
It will be there until 2011 March 21st. The hours are 11:00 AM – 6:00 PM and is open everyday except Mondays.

Admission is free of charge.

Here are some of the photos that were taken by Koyo Ishikawa:

 

Asakusa, Tokyo in 1937

Ginza, Tokyo in 1933.

Tokyo train station in 1936

Ueno, Tokyo in 1935

Tokyo looks so very different today!