In Japanese culture, when someone goes on a trip or even to a major amusement park, they feel compelled to buy お土産 (souvenirs) for friends and family…and even their co-workers (if they’re aware of the trip).
Normally, they like to give a “regional” souvenir. Something that represents the city or country that they visited…even a “I ♥ NY ” key-chain from a trip to New York could be a gift good enough for a co-worker or such.
When Japanese people go on a domestic trip (visit another town or city within Japan), it’s popular to buy a local food item as a souvenir.
So, currently, Kit-Kat Japan are offering ご当地お土産 (Regional Souvenirs).
Some of the special Kit-Kat flavors that the map above shows:
- Rum Raisin flavor Kit-Kat for Tokyo
- Strawberry Cheesecake flavor Kit-Kat for all of Japan in a special Mt. Fuji box
- Strawberry Cheesecake flavor Kit-Kat for Yokohama
- Kobe Pudding flavor Kit-Kat for Kobe
What Kit-Kat flavors have you tried? How did you like them?