Easter Kit Kats in Japan

16 Mar

Japan has adopted (and localized) a number of western holidays. Halloween has become popular here in recent years…and next, it seems, is Easter.
Just like Xmas in Japan, Easter has no religious connotations…just cute eggs and bunnies.

Also, Kit-Kat in Japan has many, many unique flavors. It’s also popular to give students a special Kit-Kat in March when they’re studying for school entrance exams. Because there’s a Japanese play-on-words in which “Kit-Kat” sounds like “You’re sure to pass!” in Japanese.
Now, Kit-Kat Japan is hoping to start a new trend for students in April with another play-on-words.
“Easter” sounds similar to “Ii-start” in Japanese…which means “A good start”. Since April is the start of the school year here, they’re hoping parents will give these to their kids at the start of the school year.

RocketNews24

Easter 1Kit Kats in Japan are well-known for their creative designs and flavours, including limited releases for annual events and holidays such as Christmas, Halloween and even the cherry blossom viewing season.

Until now, there was one special holiday that always went unnoticed: Easter. This year, Nestle Japan are releasing their first ever Easter range, with a clever play on words that ties the religious festival to the month of April, the start of the Japanese school and business year.

According to Nestle, Easter is an ii sutaato, which means “good start” in Japanese. And with these gorgeous apple pie and carrot flavoured chocolates on the market, it looks like it’s going to be a very good start indeed.

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14 Responses to “Easter Kit Kats in Japan”

  1. Musings March 30, 2015 at 4:45 pm #

    I’m sorry, but Kit Kats have to be chocolate for me. My daughter likes the green tea though. I liked the dark chocolate, but it didn’t seem much different from the regular chocolate Kit Kats.

    Like

    • tokyo5 March 31, 2015 at 8:29 am #

      I haven’t tried many of the unusual flavors that are here in Japan…but the ones I have tried were good.
      I just don’t like sweets very often. Occasionally.

      Like

  2. Katie March 23, 2015 at 10:05 pm #

    I thought they tasted like the Nagano Apple Kit Kats. I didn’t taste any carrot at all. Have you seen the Kit Kat Sandwich at First Kitchen? I had it today… different… but good. (“Passthechopsticks blog link).

    Like

    • tokyo5 March 24, 2015 at 9:47 am #

      I heard about the “Kit-Kat Sandwich”. I doubt I’ll try that. I haven’t been to a First Kitchen in a while…I like that they’re a fast-food chain with beer on the menu (Burger King Japan and a few others have, too).

      Like

  3. Katie March 19, 2015 at 8:38 pm #

    What did you think of them?

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    • tokyo5 March 20, 2015 at 8:15 am #

      I haven’t tried them. I don’t have much of a “sweet tooth”. I rarely eat Kit-Kat or other junk food. Occasionally.
      I think the various flavors, play-on-words, campaigns and gimmicks of these and other snacks in Japan are interesting.

      Like

      • Katie March 20, 2015 at 10:44 pm #

        Ah ok, I understand. For me it’s the thrill of the hunt. I love finding them and trying them with my daughters.

        Liked by 1 person

      • tokyo5 March 22, 2015 at 11:55 am #

        It sounds like fun. Do you keep the packages?

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    • kireikireikirei March 22, 2015 at 1:07 pm #

      I thought they were gross. LOL My son liked them, though.

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      • tokyo5 March 22, 2015 at 1:11 pm #

        Too sweet?

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      • Anonymous March 22, 2015 at 7:28 pm #

        Too carrotty

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      • tokyo5 March 23, 2015 at 8:24 am #

        Didn’t taste like apple pie at all?

        Like

  4. Nagzilla March 17, 2015 at 12:26 am #

    I am forever jealous of your ability to get the cool Kit Kat flavors. We found a store locally that had a bag of the green tea ones, and I practically screamed “SHUT UP AND TAKE MY MONEY!”

    Both the carrot and apple pie sound amazing. I wish the US Kit Kat would give us more than lame ol’ milk and dark chocolate (with the occasional white chocolate for holidays). Seriously, with as obsessed as Americans are with trying new flavors of everything, you’d think this would have caught on by now.

    Like

    • tokyo5 March 17, 2015 at 10:21 am #

      >I am forever jealous of your ability to get the cool Kit Kat flavors.

      Maybe I shouldn’t tell you, then, that I don’t have a “sweet tooth” and I very rarely eat Kit-Kat or other sweets of any flavor.

      I like the Japanese play-on-words though.

      Like

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