Japan has adopted (and localized) a number of western holidays. Halloween has become popular here in recent years…and next, it seems, is Easter.
Just like Xmas in Japan, Easter has no religious connotations…just cute eggs and bunnies.
Also, Kit-Kat in Japan has many, many unique flavors. It’s also popular to give students a special Kit-Kat in March when they’re studying for school entrance exams. Because there’s a Japanese play-on-words in which “Kit-Kat” sounds like “You’re sure to pass!” in Japanese.
Now, Kit-Kat Japan is hoping to start a new trend for students in April with another play-on-words.
“Easter” sounds similar to “Ii-start” in Japanese…which means “A good start”. Since April is the start of the school year here, they’re hoping parents will give these to their kids at the start of the school year.
Kit Kats in Japan are well-known for their creative designs and flavours, including limited releases for annual events and holidays such as Christmas, Halloween and even the cherry blossom viewing season.
Until now, there was one special holiday that always went unnoticed: Easter. This year, Nestle Japan are releasing their first ever Easter range, with a clever play on words that ties the religious festival to the month of April, the start of the Japanese school and business year.
According to Nestle, Easter is an ii sutaato, which means “good start” in Japanese. And with these gorgeous apple pie and carrot flavoured chocolates on the market, it looks like it’s going to be a very good start indeed.
View original post 142 more words