Japan has adopted (and localized) a number of western holidays. Halloween has become popular here in recent years…and next, it seems, is Easter.
Just like Xmas in Japan, Easter has no religious connotations…just cute eggs and bunnies.
Also, Kit-Kat in Japan has many, many unique flavors. It’s also popular to give students a special Kit-Kat in March when they’re studying for school entrance exams. Because there’s a Japanese play-on-words in which “Kit-Kat” sounds like “You’re sure to pass!” in Japanese.
Now, Kit-Kat Japan is hoping to start a new trend for students in April with another play-on-words.
“Easter” sounds similar to “Ii-start” in Japanese…which means “A good start”. Since April is the start of the school year here, they’re hoping parents will give these to their kids at the start of the school year.
Tokyo Five 
I’m sorry, but Kit Kats have to be chocolate for me. My daughter likes the green tea though. I liked the dark chocolate, but it didn’t seem much different from the regular chocolate Kit Kats.
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I haven’t tried many of the unusual flavors that are here in Japan…but the ones I have tried were good.
I just don’t like sweets very often. Occasionally.
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I thought they tasted like the Nagano Apple Kit Kats. I didn’t taste any carrot at all. Have you seen the Kit Kat Sandwich at First Kitchen? I had it today… different… but good. (“Passthechopsticks blog link).
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I heard about the “Kit-Kat Sandwich”. I doubt I’ll try that. I haven’t been to a First Kitchen in a while…I like that they’re a fast-food chain with beer on the menu (Burger King Japan and a few others have, too).
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What did you think of them?
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I haven’t tried them. I don’t have much of a “sweet tooth”. I rarely eat Kit-Kat or other junk food. Occasionally.
I think the various flavors, play-on-words, campaigns and gimmicks of these and other snacks in Japan are interesting.
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Ah ok, I understand. For me it’s the thrill of the hunt. I love finding them and trying them with my daughters.
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It sounds like fun. Do you keep the packages?
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I thought they were gross. LOL My son liked them, though.
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Too sweet?
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Too carrotty
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Didn’t taste like apple pie at all?
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I am forever jealous of your ability to get the cool Kit Kat flavors. We found a store locally that had a bag of the green tea ones, and I practically screamed “SHUT UP AND TAKE MY MONEY!”
Both the carrot and apple pie sound amazing. I wish the US Kit Kat would give us more than lame ol’ milk and dark chocolate (with the occasional white chocolate for holidays). Seriously, with as obsessed as Americans are with trying new flavors of everything, you’d think this would have caught on by now.
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>I am forever jealous of your ability to get the cool Kit Kat flavors.
Maybe I shouldn’t tell you, then, that I don’t have a “sweet tooth” and I very rarely eat Kit-Kat or other sweets of any flavor.
I like the Japanese play-on-words though.
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