Shoes that say 「ナイキ」? No thanks. Doesn’t look cool to me!
Remember the Chinese character phase? Back in the early 2000s you could see Chinese characters everywhere from T-shirts to tattoos. While the trend still continues to some extent today, once people started realizing that you should probably double-check the meaning before going out in public, it has definitely slowed down.
Maybe Chinese symbols have a sort of stigma now, but that is not stopping major designers from branching out into the other styles of Japanese writing, namely katakana. This new trend is being used by brands all over the world, from Adidas to Stussy.
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