At the start of each season in Japan, the major domestic (Japanese) beer brewers offer special beers related to the season.
I just bought Suntory’s new 発泡酒 (malt liquor beer) for this spring, called 「春咲く薫り」(“Spring Blossom Fragrance”).

春咲く薫り(はるさくかおり)
I like it. Tastes good!
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