I saw a TV commercial yesterday for a 「シボレー」 (“Chrevolet“) car.
It was a car called the 「シボレー・ソニック」 (“Chrevolet Sonic“).
This may seem like nothing unusual to you…especially if you live in America, where TV commercials for American cars are quite common.
But I realized, after seeing that commercial, that I don’t recall having seen an ad for any foreign (ie: not Japanese) cars, until now, since I came to Japan in 1990.
I realized that every advertisement I’ve seen in Japan for automobiles or electronics (Japan’s two biggest industries) have all been for Toyota, Honda, Nissan, Mazda, Sony, Panasonic, Toshiba and other Japanese companies.
Almost every car and motorcycle on the road in Japan is Japanese. Sometimes wealthy people buy a foreign car as a kind of “status symbol”…normally it’ll be an Italian or German car that they choose.
Also, close to every single electronic product sold in Japan is made by a Japanese company. Products made by American companies such as Kodak, Polaroid or Zenith aren’t normally found in Japan. Do those companies even exist anymore?
Here’s the commercial for the 「シボレー・ソニック」 (“Chevrolet Sonic“) that I saw on TV:
Do you see many TV commercials for foreign companies in your country? Are American products popular in your country? Have you ever seen a Chevy “Sonic”?