スターバックス ヴィア

14 Apr

I like coffee a lot.
Every morning I drink a cup of coffee and every evening a can (or two) of beer.

But I don’t like Starbucks.

In my opinion, what Starbucks sells isn’t coffee but overpriced hot cocoa. It’s too sweet and too expensive.

But I understand that Starbucks is popular (although I don’t understand why that is), so maybe you’ll be interested to know that 「スターバックス」 (Starbucks) in Japan has just begun selling 「スターバックス ヴィア」 (“Starbucks Via“) coffee.

Starbucks Via” is their new brand of instant coffee.

Packages of "Starbucks Via" in the U.S. have "X" marks on them.

I guess Starbucks in America has already been offering this new instant coffee, but in Japan Starbucks began selling it today.

There are a couple differences between the “Starbucks Via” offered in the U.S. and how it’s sold here in Japan.

First, in Japan, the packages are smaller because Japanese usually consume food and drinks in smaller portions than the average American.

And secondly, the packages that the coffee are sold in are different in Japan too.
In America (and maybe other countries as well), they have large “X” marks to indicate the type of coffee, but in Japan that symbol isn’t usually used in that way.
Usually Japanese people would put an “O” (circle) there…but Starbucks Japan elected to use a check mark…still better than an “X”.

Packages of 「スターバックス ヴィア」 ("Starbucks Via") coffee in Japan have check marks on them.

I guess I’m not the only one who thinks Starbucks coffee is too expensive. Maybe they’re losing business and decided to sell cheaper coffee to try to compete with places like McDonalds.

In Japan, “Starbucks Via” in sold in sets of either three packets for ¥300 (¥100 / packet (about US$1.08 / packet)) or twelve packets for ¥1,000 (¥83 / packet (about US$0.89 / packet)).

Do you like Starbucks coffee? Have you tried “Starbucks Via“? How much is it in your country?

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2 Responses to “スターバックス ヴィア”

  1. bartman905 April 15, 2010 at 9:12 am #

    I like sweet coffee so I do drink Starbucks coffee (also I like their Frappucino, also very sweet) – but I would not say that I am a regular Starbucks drinker. In Japan, I also go to Excelior, Doutor and other coffee places.

    100 yen is quite expensive for instant coffee. I actually do drink instant coffee at home – Korean brand in individual packets like Starbucks Via, but I can tell you it cost nowhere near 100 yen per packet.

    Like

    • tokyo5 April 15, 2010 at 11:08 pm #

      >I like sweet coffee

      I like milk in it…but only a little sugar.

      >Doutor and other coffee places.

      I like Doutor too…when it’s not too smoky.
      These days I drink McDonalds coffee if I’m out (it’s good, inexpensive, and “all-you-can-drink”)…or instant coffee at home (“regular” instant coffee from the supermarket).

      >100 yen is quite expensive for instant coffee.

      For a one-cup serving amount, yes it is.
      But I’m not surprised Starbucks priced it like that…their prices are all too high.

      >Korean brand

      Do you prefer Korean coffee? Is it different?

      Like

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