Baskin-Robbins Halloween

25 Oct

Today we went to a shopping center and stopped for a coffee break at the McDonalds and I noticed the display at the 「サーティワン・アイスクリーム」 (Baskin-Robbins) next to the McDonalds.

The display was for Baskin-Robbins‘ Halloween campaign. So I took a photo of it:


We didn’t buy any of the Baskin-Robbins Halloween desserts.
But we do enjoy Baskin-Robbins ice cream once in a while.

Baskin-Robbins is an American ice cream franchise that is very popular in Japan.
In Japan, it’s not called “Baskin-Robbins” though. It’s called 「サーティワン・アイスクリーム」 (“Thirty-one Ice Cream“) or simply 「サーティワン」 (“Thirty-one“).

I haven’t been to a Baskin-Robbins in America in many years. I guess it’s been about twenty-five years since I’ve seen an American Baskin-Robbins.

But I was thinking that if Baskin-Robbins in America has Halloween themed desserts they’re probably quite different from the ones that Baskin-Robbins sells here in Japan.

So I checked their websites and sure enough Baskin-Robbins U.S. Halloween treats are completely different from Baskin-Robbins Japan‘s.

Maybe it’s because I’ve been in Japan so long…but I think that food in Japan (including junk-food) is much better than the food in America.
The last time we visited America (in 2004), my family and I all enjoyed our holiday there…but we missed the food in Japan!

Compare for yourself Baskin-Robbins Japan and Baskin-Robbins U.S. Halloween desserts and tell if you don’t agree that the Japanese ones look much more appetizing.

The ad for Baskin-Robbins Japan:

"Baskin-Robbins Japan" Halloween sweets

"Baskin-Robbins Japan" Halloween sweets

And here’s the ad for Baskin-Robbins U.S.:

"Baskin-Robbins U.S. Halloween cakes

"Baskin-Robbins U.S. Halloween cakes

13 Responses to “Baskin-Robbins Halloween”

  1. Chris November 7, 2009 at 11:23 am #

    For the record the best kind of ice cream for me is strawberry, especially if it has large chunks of fruit in it. Savor the chilly goodness! Given that where I live it frequently gets above 115 in the summer, believe me, I take ice cream seriously! 🙂


    • tokyo5 November 7, 2009 at 11:48 am #

      115°F!? That’s about 46°Celcius!
      Sounds like what the temperature would be in India, not America!

      But it’s not humid, right?

      Summer in Tokyo is similar to summer in Florida (where I grew up)…it gets to about 36 – 37° Celcius (about 97-98° F), and very humid!


  2. taroinbrisbane November 6, 2009 at 9:57 pm #

    Hi Tokyo 5,

    I was searching the blogs with tag ラーメン。 Hit your entry of ramen girl. Have to watch that one.

    >food in Japan (including junk-food) is much better than the food in America

    I grew up in Connecticut, came back to Japan and the thing I missed about US was the size of the ice cream scoops. And the hamburger in McDonalds some how I think the US ones are juicier and Japanese ones are drier, when comparing the basic hamburger not the qlbers or the big macs.

    But in Japan, there’s ramen and everything else that is yummier than anything the US has to offer!! Well for a Japanese native, that’s a natural choice but hearing it from an American is pretty cool! I am a food nationalist and trying to spread the culture to Australia.


    • tokyo5 November 7, 2009 at 12:10 am #

      >your entry of ramen girl. Have to watch that one.

      My “Ramen Girl” post is here:

      >the hamburger in McDonalds …the US ones are juicier and Japanese ones are drier

      Do you think so? I didn’t notice that…they seemed similar to me.

      >But in Japan, there’s ramen and everything else that is yummier than anything the US has to offer!!

      Japan’s food and service can’t be beat!

      >I am a food nationalist and trying to spread the culture to Australia.

      I looked at your blog.
      You’re a ramen chef, aren’t you?
      My favorite ramen is 「坦々麺」…what do you think of “Tan-tan-men“?


  3. DenzelWraf November 2, 2009 at 4:39 pm #

    Hello there, Happy Happy hallowen!!!


  4. Chris November 2, 2009 at 9:13 am #

    Dunno. I don’t even know where the nearest one of their stores is. It’s all about Coldstone in this town.


    • tokyo5 November 2, 2009 at 10:09 pm #

      Isn’t Baskin-Robbins popular in America?
      It’s very popular in Japan.

      If you want to find one near you, click here to use their U.S. store locator.


      • Chris November 3, 2009 at 12:34 pm #

        Yep, they have one about 4 miles from me. Well, woot. I might have to go there soon! I loves me some ice cream!


      • tokyo5 November 3, 2009 at 12:45 pm #

        What flavor do you like?

        I don’t eat ice cream often. But I like Rum Raisin.


  5. Chris November 1, 2009 at 12:48 pm #

    Damnit, now I want an ice cream cake!


    • tokyo5 November 1, 2009 at 12:55 pm #

      Does Baskin-Robbins have a “31% off” campaign on the 31st of every month (that has 31 days) like they do here?


  6. tokyo5 October 31, 2009 at 12:17 am #

    In Japan, Baskin-Robbins has a 「31の日」 (“31 Day“) campaign.

    On the 31st of any month (which, of course, is Jan, Mar, May, July, Aug, Oct and Dec), you can buy a double scoop ice cream for 31% off!

    So today is Oct 31 so if you go to a Baskin-Robbins in Japan, you can try one of their Halloween ice cream flavors for 31% off.

    We’re gonna go there today.


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